BEARD

A Complete & Unreserved Celebration

On Beards &
Their Magnificence

From the first fossilised chin of prehistoric man to the waxed and sculpted masterworks of the modern age — the beard is not mere hair. It is history, philosophy, and pure, uncut identity.

30,000 Years of Beard History
5.5" Average Annual Growth
20K Hairs in a Full Beard
1st World Championships, 1990

Chapter I

A History of the Illustrious Beard

The beard is older than civilisation itself. Evidence from Stone Age cave art and ancient burial sites suggests that men have been growing — and grooming — facial hair for at least 30,000 years. Flint scrapers found at archaeological digs in France and Germany date to around 18,000 BC and are widely believed to be among the earliest shaving implements, confirming that even then, the decision to keep a beard was a conscious, deliberate one.

The oldest known depiction of a beard belongs to the ancient Sumerians of Mesopotamia, circa 3000 BC, where carved reliefs show kings and gods with elaborate, tiered beards — oiled, curled and plaited into geometric precision. To the Sumerians, a beard was a badge of divine masculinity; shaving it was a profound humiliation, a punishment reserved for slaves and the defeated.

"He who has no beard has no soul — but he who tends his beard has clearly got his priorities right."

— Ancient Sumerian Proverb (paraphrased with editorial liberty)

Ancient Egypt presents the beard's most dramatic paradox. Egyptian men generally shaved, considering natural beards unkempt. Yet the Pharaohs — even female ones such as Hatshepsut — wore elaborate false beards of gold and lapis lazuli, braided and strapped in place. The beard was too sacred to abandon; it simply had to be made more perfect than nature allowed.

In ancient Greece, the beard was philosophy made physical. Socrates, Plato, Aristotle — the great thinkers wore full beards as a mark of wisdom and virility. The word for beard in Greek, pogon, gave us the still-surviving term pogonology: the study of beards. Greek men cut their beards only in mourning; to shave another's beard by force was a criminal offence.

~30,000
BC — Stone Age

The First Groomers

Flint scrapers and clamshell tweezers suggest Stone Age men actively managed facial hair — meaning the beard was a choice even then.

~3000
BC — Sumer, Mesopotamia

The Divine Beard

Sumerian kings depicted with oiled, tiered, plaited beards as symbols of godly authority. Beard oil was among the most expensive commodities in ancient Mesopotamian trade records.

~1400
BC — Ancient Egypt

The Gold Chin-Strap

Pharaohs including Hatshepsut, Tutankhamun and Ramesses II wore ceremonial false beards of gold and precious stone — divinity demanded a better beard than biology could provide.

~500
BC — Classical Greece

The Philosopher's Beard

Greek men wore full beards as emblems of wisdom. Cutting a man's beard against his will was a punishable offence. Alexander the Great later banned beards in his army — enemies could grab them in combat.

~100
AD — Imperial Rome

Rome's Shifting Fashions

Early Roman men shaved; later, Emperor Hadrian grew a beard (reportedly to hide facial scars) and triggered a century-long imperial beard trend. When emperors shaved again, so did Rome.

800s
AD — Medieval Europe

The Viking Braid

Norse warriors braided their beards with rings and bone ornaments. A well-kept beard was a matter of honour — the sagas describe beard-touching as the gravest possible insult, second only to calling a man a coward.

1535
AD — Tudor England

Henry VIII's Beard Tax

Henry VIII — himself magnificently bearded — introduced a tax on beards graduated by social rank. The more important you were, the more you paid to keep yours. His daughter Elizabeth I later retained a version of the tax.

1860s
AD — Victorian Era

The Golden Age of Whiskers

The Victorians elevated the beard to an art form. Mutton chops, Dundrearies, Imperials, Galways — an entire vocabulary of facial hair emerged. Charles Darwin's beard became as famous as his theory.

1990
AD — Modern Era

The World Beard Championships

The first World Beard and Moustache Championship is held in Höfen, Germany. Humanity officially decides that competitive facial hair is a legitimate athletic pursuit. They are correct.

Chapter II

The Science & Astonishing Facts

Daily Growth
0.4mm
The average beard grows roughly 0.4mm per day — about 5.5 inches (14cm) per year. Over a lifetime of not shaving, a man could grow a beard over 27 feet long.
Hair Count
~20K
A full beard contains approximately 7,000 to 20,000 individual hairs, depending on genetics. Each follicle is capable of growing hair for 2–6 years before resting.
Shaves Per Lifetime
20,000
The average shaving man will shave approximately 20,000 times in his lifetime, spending roughly 3,350 hours — or 139 days — with a razor at his face. Time better spent.
Testosterone Link
5α
Beard growth is driven by dihydrotestosterone (DHT), converted from testosterone by the enzyme 5α-reductase. Paradoxically, DHT also causes male pattern baldness — the beard giveth and taketh away.
World Record
17ft
The longest beard ever recorded belonged to Hans Langseth of Norway, measuring 17 feet 6 inches (5.33m) at the time of his death in 1927. It is now preserved in the Smithsonian Institution.
Fastest Growth
AM
Beard hair grows fastest in the morning and slowest at night. It also grows faster in warm weather, during illness recovery, and — according to some studies — when you're thinking about food.

Contrary to the persistent myth, shaving does not make beard hair grow back thicker or faster. This illusion arises because the blunt, cut tip of a shaved hair feels coarser than the naturally tapered end of an uncut one. The follicle itself is completely indifferent to whatever you do at the surface.

Beard hair is chemically identical to the hair on your head but structurally different: it grows from a curved follicle at a steeper angle, which is why it tends to curl and coil rather than lie flat. This curliness also makes beard hair more porous than scalp hair — it absorbs and retains water (and food, and secrets) more readily.

A healthy beard follicle can cycle through 25 full growth cycles before it permanently closes. Each cycle consists of three phases: anagen (active growth, 2–6 years), catagen (transition, 2–3 weeks), and telogen (resting and shedding, 2–3 months). The reason beards plateau in length is that most follicles cycle out of their anagen phase before they can grow longer.

Timeframe Growth Equivalent
1 Day0.4mmWidth of a credit card
1 Week2.8mmA grain of rice
1 Month~1.2cmThumbnail width
3 Months~3.6cmShort beard territory
6 Months~7cmFull medium beard
1 Year~14cmYeard — a full year's growth
5 Years~70cmChampionship contender
Lifetime~8.4m27.5 feet of pure commitment
*

Chapter III

The Taxonomy of Beards

The beard is not one thing. It is a spectrum — from the barely-there to the magnificently impossible. Below, a field guide to the primary species.

Stubble

1–5mm · 3–10 days growth

The gateway beard. Deliberate yet deniable. Heavy stubble (around 10 days) has been consistently rated as most attractive in numerous peer-reviewed studies. Requires maintenance to avoid looking merely unkempt.

The Short Beard

5–25mm · 1–3 months

Businesslike without being boring. The Balbo and Van Dyke live here — neat, shaped, intentional. Requires weekly trimming and a good defining line along the cheeks and neck.

The Full Beard

25–100mm · 3–12 months

The classic. From Lincoln to Hemingway to the entire population of Brooklyn circa 2014. A full beard commands attention and demands conditioning oil, a boar-bristle brush, and a certain nonchalance about food particles.

The Yeard

~140mm · Exactly 1 year

A Yeard is exactly what it sounds like: one full year of uninterrupted growth. A rite of passage in beard culture. At the 12-month mark, a man must confront what he truly is.

The Terminal Beard

Maximum natural length

Every beard has a terminal length — the point where hair sheds as fast as it grows. Genetically determined, it typically falls between 12 and 36 inches. The terminal beard is a man's natural beard in its final, true form.

The Competition Beard

No upper limit

Where physics goes to negotiate terms. Freestyle category competitors have styled beards into Viking ships, Christmas trees, bicycles and the Eiffel Tower. Held in place with wax, wire, and pure audacity.

The Garibaldi

20cm wide, rounded bottom

Named for Italian general Giuseppe Garibaldi. Wide, full, and rounded at the bottom — as if the beard has made peace with itself and spread out comfortably. Can conceal a surprising variety of items.

The Ducktail

Pointed, shaped

A full beard tapered to a distinct point at the chin, like a ship's prow. Requires regular shaping and a sculptor's eye. Gives the impression that the wearer has strong opinions about single-malt whisky.

The Mutton Chops

Sideburns only, clean chin

The Victorian champion. Sideburns extending to the corners of the mouth, chin left clean. Named for their resemblance to a cut of lamb. Worn by generals, presidents and men who've given up explaining themselves.

Chapter IV

Care, Philosophy & the Long Game

A beard is not grown; it is tended. The difference is everything. The man who simply stops shaving produces a beard. The man who conditions, combs, trims and oils produces a statement.

Beard oil — typically a blend of carrier oils such as jojoba, argan or sweet almond, with essential oils for fragrance — is the single most important product in a beardsman's kit. It moisturises both the hair and the skin beneath, prevents the dreaded beardruff (beard dandruff), and imparts a healthy sheen that separates the intentional from the accidental beard.

Combing and brushing are equally vital. A wide-tooth comb detangles and trains the hair to grow in the desired direction. A boar-bristle brush distributes natural sebum oils from root to tip and adds volume by lifting the hairs — particularly useful for beards that grow flat or patchy.

The hardest part of growing a proper beard is not the length — it is the third and fourth week. This is the itch phase, when new hairs are long enough to curl back and irritate the skin but not long enough to lie flat. This is where most beards die. The answer is moisturiser, beard oil, and resolve.

"There are two kinds of men: those with beards, and those who wish they could grow them."

— A man with a beard, probably

On the philosophy: The beard is patience made visible. It cannot be rushed; it cannot be faked. Every day of growth is a day recorded in hair. A long beard is a diary of commitment, worn on the face.

Cultures across history have understood this. In many Indigenous traditions, hair — facial and otherwise — is considered a physical extension of thought and spirit. In Sikhism, the kesh (uncut hair including beard) is one of the Five Ks, a mark of devotion and identity. The beard is never merely decorative; it is declared.

So let it grow. Oil it. Comb it. Let it collect a little of everything you walk through. It's yours — the slowest, most honest thing about you.